Archives for: January 2010
Will Chrome Win the New Browser War?
I've been around long enough to remember when Netscape was THE browser. It only took about a year for Microsoft to realise that the wide-open-to-the-world Internet was going to take off and that they're closed Microsoft Netwrok was a failure. In those days there were a few different search engines to choose from (Alta Vista was my favourite) and the expansion of the World Wide Web and ubiquitous Internet access were on their way.
Now, almost 15 years later, Internet Explorer is still the most used browser by some margin but almost everything else in the net is strongly influence by Larry page and Sergei Brin's Google. From its start as the fastest, smartest search engine of its time it is now a juggernaut and it has Microsoft in its sites.
Just putting aside things like Google Apps, You Tube, Flickr and a few other bits and pieces for the moment, the release of Chrome last year told us something very important about Google - they're planning to be a force in the tech world for many more years to come. Chrome's popularity is growing rapidly. Regardless of whose stats you look at, Google is either already the third most used browser behind Interent Explorer and Firefox or it's soon going to be number three. In fact, I'll go out on a limb and say that of all the people who get a choice in the browser they get to use, they're probably number two behind Firefox with Internet Explorer coming third.

Google's multi-platform foundation and standards adherence, combined with Google's huge market cachet makes it a formidable opponent to its rivals. Even the "dev" build (found at this page) is stable enough for real-world use (although I have heard of a few compatibility issues with some CMS apps).
A number of things are happening in the tech world at the moment. People are realising, more and more, that they can choose what software they want to use on their computer. In the past people saw updating their software as being like updating firmware in a washing machine - something you didn't bother doing. That sort of inertia is a big part of IE's significant, but dwindling, lead in current browser usage stats.
Chrome's main rival is, of course, Firefox. Firefox is extremely popular and the entire plug-in ecosystem that's grown up around it makes it a platform for developers and users. However, Chrome has a similar ecosystem developing. IE on the other hand... nothing. This time next year, I expect that Chrome, Firefox and IE will be close to equal in usage stats. Recent security issues with IE have lead to some government agencies moving away from IE and record download stats for Firefox and Chrome.
There's good news in this shift for all of us. Competition gives customers choice and breeds innovation. This will lead to having a better browser no matter which one you choose. We''ll all see better security, more functionality and increased reliability in our browsers. I fear that Microsoft's constant fight to make IE more secure will simply become a marketing cross that they won;t be able to bear. The stigma of security will burden it with a reputation for unreliability even if they resolve their problems. It'll be like Apple's constant and continuing battle to convince people that compatibility issue with files systems and document formats is a thing of the past.
If Firefox and Chrome can escape any serious security issues, maintain reliability and continue to be a viable host for a symbiotic relationship with developers then they'll overtake IE and fight for the tile of The World's Most Popular Browser.

